BA (Hons) Business and Marketing Management
Marketing is an essential part of any business and its graduates are in high demand in today’s modern business environment.
Understanding basic needs of an organisation and its target audience is a highly challenging skill.
The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.
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- Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
With the excellent grounding in business offered by this degree, you will be ready for a career in any business area, ranging from the Human Resources, Marketing, Operations, and/or administration.