Awarding Institute: 
Overview: 

The success of any organisation depends on the business marketing strategies. It is key to determine the growth of an organisation and it has much to offer the new generations, both in the local and international arena.

Students in pursuit of the marketing Degree will learn techniques of being a flexible and skilled communicator. You will be trained with new technologies, product and service innovations of the marketing discipline. Upon developing your critical understanding of the subject, we encourage developing skills and personal capabilities that allow you to be competent for available career opportunities.

Discipline: 
Programme Structure: 
Semester 1 Semester 2 Semester 3
  • Marketing Principles & Planning
  • The Marketing Profession (Sector Application of Marketing, Double Module)
  • Personal & Professional Development (PPD1 - Quantitative Methods, Double Module)
  • Context & Regulatory Framework of Business
  • Personal & Professional Development  (PPD1- Study Skills and Self Evaluation)
  • Economic & Financial Framework for Business
  • Moral Studies / Islamic Studies
  • Bahasa Malaysia

Electives for Year 1

  • Principles of Managing Entrepreneurship
  • Introduction to Human Resource Strategy
  • Introduction to Operations
  • The Marketing Practitioner (PPD2, Double Module)
  • Customer Insight & Research
  • Global Marketing Management
  • Marketing Management
  • Malaysia Studies
  • The Marketing Manager (PPD3 - Thematic Independent Studies (Double Module)
  • Contemporary Issues in Marketing (Double Module)
  • Global Operations and Logistics (Double Module)

Choose 1 Elective

  • Strategic Brand Management
  • Innovation & Creativity in Marketing
Entry Requirements: 
  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
Career Opportunities: 

As graduates from the Marketing field, you contribute your expertise in:

  • Sales management
  • Advertising
  • Consulting and marketing research
  • Branding consultant