Awarding Institute: 
Overview: 

Get the knowledge, skills, techniques and develop ethics that are prerequisites for implementing effective and efficient strategies in the business of marketing products and services.

Learn how to analyse market trends, define target markets, create marketing strategies and unlock business opportunities in a variety of marketing fields.

The Diploma also recognises prior learning and skills gained through work experience as entry into the programme. Instead of a higher education diploma that would normally take 3 years, the Diploma is for the working adult and can be completed in just 1½ years.

Discipline: 
Programme Structure: 
Marketing & Management Business Environment Language & communication Skills Management & Ethics
  • Principles of Marketing
  • Marketing Management
  • International Marketing
  • Product Development
  • Introduction to Business
  • Business and Company Law
  • Business Communication
  • General Language Training
  • Academic English
  • Principals of Management
  • Ethical Issues in Marketing
  • Consumer Behaviour
Public Relations Economics Quantitative Studies Advertising & Promotions
  • Principals of Public Relations
  • Personal Selling
  • Service Marketing
  • Microeconomics
  • Macroeconomics
  • Business Statistics
  • Business Statistics
  • Channel of Distribution Promotional Practice
Finance Information Technology Compulsory Studies Research Techniques
  • Introduction to Finance
  • Information Systems
  • Moral / Islamic Studies
  • Malaysian Studies
  • Bahasa Malaysia
  • Business Research

**Subjects offered may vary between campuses

Entry Requirements: 
  • SPM / O-Level / SM2 / UEC or equivalent ( 3 credits )

Career Opportunities: 

Discover marketing concepts in the wider business and social context relevant to the industry and acquire skills and attributes for roles within several areas such as:

  • Marketing
  • Management
  • Public Relations
  • Advertising
  • Sales